Tech Giants Shift to Super Intelligence Label Amid White House Push
Major tech leaders are aligning with the White House’s push to rename AI as super intelligence, signaling a strategic shift in industry communication.
Key points
- Microsoft CEO Satya Nadella used the term super intelligence in a post calling for an emergency brake on AI.
- Salesforce announced it would rename AIForce to SIForce following the administration’s directive on terminology.
- Nvidia declared a $1 billion commitment to scientific advancement, including super intelligence research.
Leading technology executives are adopting the White House’s preferred terminology for artificial intelligence, shifting from AI to super intelligence. This alignment follows President Donald Trump’s executive order requiring government agencies to use the new term. The move represents a significant departure from industry standard language and suggests a strategic pivot by major tech firms.
Why are major tech companies changing their terminology?
The shift began when President Donald Trump announced plans to rebrand artificial intelligence as super intelligence. He declared that anyone using the term artificial intelligence instead of the new label would be considered an enemy by the White House. This directive created immediate pressure on Silicon Valley leaders to comply with the administration’s preferred nomenclature.
Which companies have publicly adopted the new label?
Microsoft CEO Satya Nadella repeatedly referred to the technology as super intelligence in a post calling for building an emergency brake for AI. Salesforce CEO Marc Benioff announced that Salesforce would rename AIForce to SIForce. These actions demonstrate a rapid capitulation to the White House’s rebranding effort among top industry figures.
How is Nvidia responding to the directive?
Nvidia CEO Jensen Huang attended the summit where the executive order was announced. Nvidia declared that it would commit $1 billion to scientific advancement, which included super intelligence research. Huang has also aligned himself with Trump, saying he believes the danger posed by AI is overblown.
What does this mean for industry standards?
The adoption of super intelligence by Microsoft, Salesforce, and Nvidia indicates that Silicon Valley is prioritizing relationships with the current administration. This follows a more contentious relationship during Trump’s first term. The broader population largely continues to use the term AI, creating a divergence between public usage and corporate messaging.
What to do and how to stay safe: Microsoft
- Monitor official vendor communications for changes in product naming or branding that may affect documentation searches.
- Review internal style guides to determine if alignment with new political terminology is required for external-facing materials.
- Track executive statements for shifts in strategic positioning that may influence future product roadmaps or partnerships.
- Maintain consistent internal terminology to avoid confusion among engineering teams who may not follow political developments.
Step-by-step guide: AI Usage Policy Checklist for Secure Enterprise Deployment
General security guidance from the Sandbox Desk newsroom. It is not confirmed advice from the organisations named in this story.
Frequently asked questions
Which companies have adopted the term super intelligence?
Microsoft, Salesforce, and Nvidia have publicly adopted or aligned with the term super intelligence following the White House directive.
Did the White House mandate this terminology change?
Yes, President Trump issued an executive order requiring government agencies to use the term super intelligence instead of artificial intelligence.
When did Salesforce change its product name?
Salesforce announced it would rename AIForce to SIForce shortly after President Trump announced his plans to rebrand artificial intelligence as super intelligence.
